About the Mobile Marketing Association (MMA)

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    The interaction between people and brands has been forever changed?- it is closer, personal, powerful and pervasive.? And marketing and communications capabilities are about to further explode with the future of 5G, AI, and other emerging technology.? Add a growing generation of screenagers?entering the workforce and always-connected consumers to the mix, and you have a once-in-an-era transformation in the way brands and their customers interact.

    At the MMA, we believe the best way to thrive – and the only way to survive – is to capture this zeitgeist by committing to both proven and peer-driven best practices, without compromise.

    The MMA helps marketers lead this imperative for marketing change – in ways that enable future breakthroughs while optimizing current activities. In all that we do, we are committed to science and questioning. We believe that creating marketing impact is steeped in constructively challenging the status quo. We invest millions of dollars in rigorous research to enable marketers with unassailable truth and actionable tools.

    By enlightening, empowering and enabling marketers, the MMA shapes future success, while propelling business growth today.

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    Global Operations: Who We Are

    Comprised of over 800 member companies globally and 14 regional offices, the MMA is the only marketing trade association that brings together the full ecosystem of marketers, tech providers and sellers working collaboratively to shape the future. The MMA's global headquarters are located in New York with regional operations in Asia Pacific (APAC), Europe/Middle East/Africa (EMEA), and Latin America (LATAM).


    Our Executive Team

    CEO
    MMA
    Managing Director Latam
    MMA
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    Managing Director, APAC
    Mobile Marketing Association
    Managing Director, EMEA
    MMA
    ?
    SVP – Head of Insights & Research
    MMA Global
    ?
    VP Finance
    Mobile Marketing Association
    SVP, Membership & Business Operations
    MMA Global

    Our Members Include


    Not an MMA member? Learn more about becoming an MMA member here.

    What We Do

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    We enlighten you with a path to the future.

    By redefining what it means to be a customer-centric marketer through personalized, predictive, powerful consumer engagment

    With our pioneering next-generation Think Tanks we solve the most significant impediments to marketer growth, shaping and accelerating the future while supporting brands to solidify the present.

    • MATT - Marketing Attribution Think Tank
    • MOSTT - Marketing Organization Structure Think Tank

    By providing the framework for what it means to be a Brand Safe marketer with SAVE Future of Brand Safety Council

    With over 2 dozen global events per year, our industry-leading CEO & CMO Summit brings C-Suite members together to define and lead the future and our flagship, Innovate Summit inspires future innovations.


    We empower you with unique knowledge and connections.

    By participating on our board and joining committees with representation and engagement from the highest levels you'll be exposed to peers, experts and thought leaders from across the full ecosystem of marketers, tech providers, and sellers for more in-depth insight into issues and solutions.

    Join our MM25 peer group which represents some of the top marketing talent in the industry today and are the change-agents in their organization

    With our Smarties Awards, we have the world's best connected-consumer?marketing awards program honoring innovation, creativity and success.

    Our Case Study Hub delivers, members-only database of over 1,000 best-in-class marketing case studies from around the world.

    Learn best practices from industry-leading brands and build your marketing capabilities by attending the MMA's regular webinar series.


    We enable you with science-backed truths and tools.

    At our core, the MMA is committed to science and truth. Through a rigorous and intensive research agenda in the areas of measurement, organization, creative, emerging technologies and more, we give the confidence to drive change and help you make better decisions more quickly. Marketers like Wal-Mart have used these insights to reallocate hundreds of millions of dollars in ad spending.

    Cross Marketing Effectiveness Research studies (SMoX): Brands have spent millions on our scientific research, including Wal-Mart which invested another $100 million in mobile based on the insights from a SMoX study.

    Smarties Business Impact Index: The only global and regional rankings for identifying which advertisers, brands, tech enablers and agencies are delivering the highest business impact with their campaigns.

    Proprietary Research: We have spent millions on proprietary research in the past four years and own the most significant body of independent research on next-generation marketing measurement and mix modeling through our Marketing Attribution Think Tank (MATT).

    MOSTT is a community of marketing experts and professors committed to rethinking the world of the modern marketing organization, guiding CMO organization design decisions in order to compete more effectively and better drive business growth in today’s dramatically changing consumer and technology environment.

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